JORI – Designed for Dynamic Seating

JORI, the Belgian name in premium seating comfort, launched its first-ever national TV campaign — a milestone in the brand’s history. Commissioned by agency Vandekerckhove & Devos, we handled both the TV commercial and campaign photography to support a refreshed, more contemporary brand image.

The campaign focused on JORI’s dynamic comfort and personalization, brought to life through the new positioning Designed for Dynamic Seating. With original music and choreography by Min Hee Bervoets, the TV spot captured the elegance and motion of JORI’s latest models, including the award-winning Daydreamer.

The result is a visually cohesive campaign that blends JORI’s craftsmanship with a bold, future-focused identity.