Launch campaign for Rodenbach
About
For the launch of Rodenbach Evolved, the iconic brewery entrusted us with shaping the visual direction and campaign assets for this exciting new series. Known for its rich heritage in Flemish Red-Brown beer, Rodenbach is now exploring new horizons by blending time-honored craftsmanship with creative innovation.
The first edition, Grand Cru Aged 10 Years, is a tribute to Rodenbach Grand Cru — aged for a decade in foeder no. 95 and masterfully blended with a touch of young beer. The result is a complex, refined beer with notes of sour cherry, green apple, oak, leather, and red fruit.
To support this limited release, we developed a digital-first campaign, with tailored content for social media (Facebook, Instagram, Untappd) and a dedicated email rollout. The visuals and messaging were designed to reflect both the premium character of the beer and the forward-looking spirit of the Evolved line.
This is not just a new beer — it’s a bold evolution of a Belgian classic.
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Client
Agency
The Goal
The goal was to introduce Rodenbach Evolved as a bold new direction for the brand — highlighting both its brewing heritage and spirit of innovation.
The campaign needed to position the limited edition as a premium, collectible beer and generate excitement among beer enthusiasts through digital channels.
The result
The campaign delivered a bold, premium look that matched the exclusivity of Rodenbach Evolved.
It generated strong digital engagement and successfully introduced the first edition as a blend of tradition and innovation.
