INNO Designer Month
About
The month of May at INNO was entirely dedicated to designers and style — and we had the opportunity to help shape the visual identity of the campaign from the ground up.
Our task? To create key visuals that not only showcased fashion, but also captured the unique atmosphere INNO wanted to evoke: one of inspiration, elegance, and confidence. The result was a bold and modern visual direction that seamlessly reflected INNO’s brand DNA.
We developed a series of stylish and powerful images that became the foundation of the campaign. These visuals were consistently applied across all channels — from large-scale print materials and in-store displays to digital and social media content.
The Designer Month campaign went beyond clothing. It was about creating a feeling — the excitement of discovering something new, the confidence of stepping into a curated world of design, and the unmistakable sense of INNO style.
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Client
Agency
The Goal
Our objective was to craft a strong visual identity that would make INNO’s Designer Month instantly recognizable and emotionally engaging. We aimed to go beyond showcasing products — the visuals needed to reflect the experience of walking into a stylish, curated space. The goal was to strengthen INNO’s brand presence across all channels, turning a seasonal campaign into a memorable brand moment.
The result
The campaign rolled out seamlessly across all platforms, delivering a unified and impactful brand experience. The visuals brought a fresh, elevated look to INNO’s Designer Month and succeeded in capturing attention both in-store and online. By aligning style with emotion, the campaign reinforced INNO’s position as a destination for curated fashion — not just during May, but far beyond.
