ALDI 50 years
Fifty years of history, told in one anniversary film
- Type
- Concept to content
- Client
- ALDI Belgium
- Year
- 2026
- Category
- Video, Concept, Corporate
About the project
Fifty years of ALDI in Belgium. That requires more than just a party.
We took the viewer on a journey through time. Using archival material, we brought old images back to life with the help of AI. This gave faded photos and forgotten moments a new glow.
In addition, we wrote the full copy. From first sentence to last. Everything in line with the story that ALDI wanted to tell.
The result: one beautiful whole that translates half a century of history into a story that bridges the gap between then and now.
The goal
ALDI Belgium celebrated its 50th anniversary in Belgium. They wanted to highlight this anniversary in a meaningful way. Not with a generic video, but with a story that really says something. About where they came from, and who they are today.
The result
A timeless anniversary film that combines archival footage, AI techniques and original copy into one strong whole. Old images were given new life, and fifty years of history were translated into a story that touches.
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