ADA by Contractify

To launch Ada, Contractify’s new AI chat feature, we created a lighthearted video that shows how easily users can now interact with their contracts. From retrieving clauses to tracking deadlines, Ada simplifies it all — cutting admin work by 50%.

We came up with funny “before” scenes where people clearly didn’t read the fine print, followed by a clear shift in tone once Ada enters the picture. Brighter visuals, upbeat music, and smoother pacing highlight the ease and control the tool brings.

The result is a fun, relatable launch video that turns smart contract management into an everyday superpower.