INNO Designer Month

A Bold Visual Storytelling Campaign

Type: Concept to content
Client: INNO Department Store
Agency: BBDO Belgium
Year: 2025
Category: Campaigns, Photography, Video

About the project

The month of May at INNO was all about designers and style, and we had the opportunity to help shape the visual identity of the campaign from the start.

Our assignment? Create key visuals that not only show fashion, but also capture the unique atmosphere that INNO wanted to evoke: inspiration, elegance and confidence. The result was a bold and modern visual language that seamlessly matches INNO's DNA.

We developed a series of stylish and powerful images that formed the basis of the campaign. These visuals were consistently extended across all channels, from large-scale print materials and in-store displays to digital and social media content.

The Designer Month campaign went beyond clothing. It was about a feeling, the excitement of discovering something new, the confidence of entering a carefully curated design world, and the unmistakable sense of INNO style.

The goal

Our goal was to create a strong visual identity that makes INNO's Designer Month instantly recognisable and emotionally appealing. We wanted to go beyond just showing products — the images were supposed to reflect the experience of stepping into a stylish, carefully curated space. The goal was to strengthen INNO's brand experience across all channels and to make a seasonal campaign a permanent brand moment.

The result

The campaign rolled out seamlessly across all platforms and provided a consistent and powerful brand experience. The images gave INNO's Designer Month a fresh, sophisticated look and attracted attention both in stores and online. By combining style with emotion, the campaign strengthened INNO's position as the destination for carefully curated fashion — not just in May, but far beyond.