Mbrella – Mobility Made Flexible
A versatile campaign showcasing real-life use of Mbrella's new app
- Type
- Video
- Client
- Mbrella
- Year
- 2025
- Category
- Concept, Video, Corporate
About the project
Mbrella partnered with us to create a commercial that would introduce their app in a relatable and engaging way. Together, we developed a concept centered around different personas using the app throughout their day — each in their own unique way. This approach highlighted the app’s flexibility and relevance across a variety of lifestyles and mobility needs.
To support the video, we also delivered a series of campaign photos designed to align visually and tonally with the film. Ensuring consistency between the photography and videography was key to creating a unified, cross-channel campaign identity.
The goal
The goal was to showcase the versatility of the Mbrella app by illustrating how different users integrate it into their daily routines.
The campaign needed to be relatable, visually consistent across mediums, and clearly communicate the app’s ease of use and flexibility.
The result
We delivered a cohesive visual campaign that brought the Mbrella app to life through video and photography.
The commercial effectively highlighted real-life scenarios, while the matching photo assets strengthened the brand’s presence across digital and print channels.
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