Play Media — Powerful visuals for big TV hits

For the Belgian TV channel Play Media, we were allowed to create the key visuals for some of their biggest and most popular programs. From nerve-wracking reality to compelling competitions: each poster had one clear task — to immediately grab attention and capture the atmosphere of the show in one powerful image.

We developed campaign materials for top titles such as De Mol, The World's Smartest Man and Across the Ocean. Each program has its own identity, feeling and audience — which meant that no image should look the same. Our challenge? Translate each concept into a bold, impactful poster that works on TV, online, outdoor and social media.

Whether it was the mystery and suspense of De Mol, the intellectual struggle of The World's Smartest Man, or the emotion and adventure of Across the Ocean — together with the Play4 creative team, we made sure that every image hit the spot perfectly.