Tomorrow’s Entrepreneurs, Today’s Voice

For UNIZO, we developed a video campaign that highlights the challenges faced by self-employed professionals — but with a surprising twist. Instead of featuring the entrepreneurs themselves, we let children do the talking. These kids, symbolizing the entrepreneurs of tomorrow, give a voice to the problems of today.

The video was created specifically to be shown at a major UNIZO event, where it served as an emotional and thought-provoking opener. Through the innocent yet powerful perspective of children, the message became both disarming and impactful. The contrast between their youthful appearance and the serious topics they addressed helped to immediately capture the audience’s attention and set the tone for the rest of the event.

This concept not only sheds light on the daily struggles of small business owners but also inspires a sense of responsibility and hope for the future generation.

A fresh, creative approach that gets people thinking — and talking.