Unizo Always On Campaign
An engaging quiz format to spotlight online education for entrepreneurs
- Type
- Concept to content
- Client
- Unizo
- Year
- 2023
- Category
- Concept, Video, Photography, Campaigns
About the project
Unizo wanted to present their online education platform in a way that felt fun, accessible, and engaging for entrepreneurs. We developed a quiz-style “TV show” format featuring real entrepreneurs in playful challenges — and cast Jan Van Looveren as the host to bring a light, humorous tone to the series.
The informal style made the content entertaining while still highlighting the value of Unizo’s courses. We produced multiple versions in different lengths, tailored for YouTube, Instagram, and paid content.
The result is a campaign that turns learning into something entrepreneurs actually enjoy — striking the perfect balance between information and entertainment.
The goal
Unizo wanted to spotlight their online education platform in a way that felt approachable and entertaining for entrepreneurs.
The challenge was to move beyond traditional formats and create content that would truly engage the audience while subtly informing them about the available courses.
The result
We delivered a playful quiz-style video series that captured attention while subtly highlighting the value of Unizo’s courses.
The format struck the right balance between fun and informative, resulting in content that’s not only enjoyable to watch but also effective in driving interest in Unizo’s educational offering.
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