Falcon launch campaign

Falcon finally brings legal work up to startup speed: contracts reviewed in under 24 hours, for a flat fee. A fresh player in a world that often feels dusty, and their launch had to show it.

We made a catchy launch video that fits the Falcon brand perfectly: fast, bold and with a good dose of humour. No dry explanation of contracts, but wigs, hourly rates and the eternal “it depends” getting cheerfully knocked down. Topped off with an eagle suit, confetti and a European flag.

For the concept we took inspiration from a well-known commercial. Sometimes you don't need to reinvent the wheel 😉