Pre summer

Who monitors your home while you're away?

That is the question that suddenly makes the summer less carefree. Long absences, an empty house, and the feeling that an alarm alone isn't enough.
For Verisure's pre-summer campaign, we identified that question. No classic alarm ad, but a highly informative video that shows what Verisure really is: not a device on the wall, but a human response when it matters.

The campaign had to do two things. Creating an understanding of the technology and services that Verisure offers. And position long summer absences as the time to think about burglary protection.

From a concept provided by the customer, we took control of the entire production and mail. On set, we provided the camera, lighting and direction of the performance. In post, we expanded the main video and cut the socials cutdowns tailored to each platform.

The result: one central film that fully carries the message, supported by shorter versions that touch the viewer at the right time in their feed.