Real Calls
About
Sometimes reality tells the best story.
For Verisure, we started from five real conversations between operators and customers.
Those conversations became the basis of a TV and radio campaign. The premise was simple: people don't worry all day long. But at certain times, yes. When they're away for a while. When the kids aren't home yet. When they take a night to themselves. That's exactly when you want to know that someone is ready.
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Client
Agency
The Goal
Focus on short, daily absences instead of the classic vacation period. The campaign was supposed to make Verisure more human and appeal to a diverse audience by showing real situations.
The result
Five real conversations converted into TV and radio spots for BE-NL and BE-FR. Multiple personas, multiple living situations, one consistent message: there is always someone who responds.
