Real Calls
When every second counts.
- Type
- Video
- Client
- Verisure
- Year
- 2026
- Category
- Campaigns, TV Commercials, Video
About the project
Sometimes reality tells the best story.
For Verisure, we started from five real conversations between operators and customers. No fictional scenarios, no rehearsed dialogue. Just what was actually said at a moment that mattered.
Those conversations became the basis of a TV and radio campaign. The premise was simple: people don't worry all day long. But at certain moments, they do. When they're away for a while. When the kids aren't home yet. When they take a night to themselves. That's exactly when you want to know that someone is ready.
The goal
Focus on short, daily absences instead of the classic vacation period. The campaign was supposed to make Verisure more human and appeal to a diverse audience by showing real situations.
The result
Five real conversations converted into TV and radio spots for BE-NL and BE-FR. Multiple personas, multiple living situations, one consistent message: there is always someone who responds.
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