Employer Branding Campaign for ALDI
A heartfelt employer branding video built from real moments
- Type
- Video
- Client
- ALDI Belgium
- Year
- 2024
- Category
- Video, Employer Branding, Corporate
About the project
To strengthen their employer branding, ALDI asked us to create a video that celebrates the diversity and dedication of their colleagues. The goal was to give future employees a genuine look at who works behind the scenes — and what makes ALDI a unique place to work.
Using archival footage from past productions, we crafted a dynamic and authentic edit that highlights real ALDI team members across different roles and locations. The result is a warm, human-centered video that feels honest and relatable — perfectly suited for ALDI’s LinkedIn presence and job page.
By repurposing existing material in a fresh way, we helped ALDI tell a meaningful story without the need for a new shoot.
The goal
The goal was to create an authentic, people-focused video that showcases the diversity of roles and personalities within ALDI.
By using existing footage, the aim was to produce a warm and engaging piece that supports recruitment efforts on LinkedIn and the ALDI job platform — without requiring a new shoot.
The result
The final video feels personal, honest, and representative of the ALDI team.
By thoughtfully selecting and editing archival footage, we delivered a cost-effective and impactful employer branding asset that reinforces ALDI’s values and strengthens their presence across recruitment channels.
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